What I do.

Product Design

As a product designer with over eight years of experience, I specialize in creating innovative, user-centered designs that drive engagement and elevate the user experience. My approach combines thorough user research, usability audits, and interviews to uncover meaningful insights that inform design strategy. I translate data into actionable decisions, crafting intuitive user flows that align with both user needs and business goals.

I thrive in collaborative, cross-functional environments—partnering closely with engineers, product managers, and stakeholders to bring ideas from concept to launch. With a blend of creativity, technical expertise, and a deep empathy for users, I’ve consistently contributed to the development of products that are not only functional and visually compelling but also deliver measurable impact.

Design Direction

With over 15 years of diverse design experience, I bring a strategic and creative approach to branding, web, and print design. I specialize in crafting cohesive visual identities and compelling brand voices that resonate across platforms. From developing impactful marketing collateral to building user-friendly websites, my work is driven by a passion for thoughtful storytelling and design that connects.

I’ve led creative teams through fast-paced projects, balancing vision with execution to deliver meaningful results. Whether evolving a brand’s look and feel or guiding cross-functional teams toward a shared creative goal, I bring clarity, collaboration, and a high standard of quality to every project.

User Experience

With over seven years of experience designing thoughtful, user-centered digital experiences, I specialize in translating research into intuitive, high-impact solutions. My work is grounded in a strong foundation of user research, usability audits, and interviews—uncovering the insights needed to design with clarity and purpose.

From analyzing user behavior through data to crafting seamless user flows, I focus on creating interfaces that are not only functional but also engaging and easy to navigate. I’m passionate about enhancing every touchpoint of the user journey, ensuring each experience feels both intentional and impactful.