SWOT ANALYSIS Completing this step helped us identify details that we needed to provide a successful user interface. For three full days, my two partners and myself got together in one of the underground offices of The Iron Yard Durham and, fueled with snacks and coffee, talked through several users and came up with many many user journeys.
Wireframes helped us determine what kind of graphics we would need, this also helped us create a library of images that we could use throughout the use of the site for seamless branding.
SWOT ANALYSIS Because we wanted our product to stand out, I proposed we adopt a rugged look with some clean and slim modern touches. We found a collection of beautiful stock images with vintage undertones that we purchased for the background of the pages, then adopted solids and transparencies for the rest. Full Style Guide can be found here.
I admit, my favorite part of this project was devloping the logo. I wated something cool, bold, and that would not compete with the overall look of the website. These are some of the early designs for the Bike MD logo.
Bike MD is a web app hosted in Heroku App, the MVP was completed January 15th, 2015 by a Python Developer and two UI Designers, all graduates from The Iron Yard Durham and The Iron Yard Raleigh, respectfully. For this project, I focused on all of the visual design aspect, then turned to support on the front-development side. We used HTML, Sass, JQuery and CSS as well as Python development with brackets and various API calls. You can check out the working app here. HEROKU APP Login: Public Password: password123